SERP is the name given to the result pages that appear before users in search engines. SERP, which is the abbreviation of the English words "Search Engine Results Page", means "Search engine results pages" in Turkish. It is important to ensure that users are not lost in search results and to improve user experience. SERP results can appear in different patterns and provide a variety of information to facilitate users' internet experience.
SERP optimization is of great importance, especially for e-commerce sites. In order to improve the experience of users who want to shop, Google has started to display product images in SERP results and the Google Shopping tab. E-commerce sites should optimize to reach potential customers and increase their sales by ranking high in the SERP. It is critical that you appear in SERP results to appear in your target audience's searches and lead to sales.
To achieve this goal, you must collaborate with experts who follow Google trends, algorithm updates and competitor analysis. As "Hiosis", we attach importance to SERP optimization to ensure that your customers find you in search results and shop.
20.03.2024