What is Hotjar? How to use?


Hiosis: What is Hotjar and How to Use It for User Behavior Analysis

Hotjar is a powerful tool that provides insights into user behavior on websites. It offers various features to track and analyze user interactions, helping businesses understand how visitors engage with their site. In this blog post, we'll explore what Hotjar is, how it works, and how you can use it to analyze user behavior effectively.

What is Hotjar?

Hotjar is a comprehensive analytics and feedback tool designed to help businesses understand user behavior on their websites. It combines various tools such as heatmaps, session recordings, surveys, and more to provide valuable insights into how users interact with a website.

How to Use Hotjar

  1. Setting Up Hotjar: To start using Hotjar, you'll need to sign up for an account on their website. Once registered, you'll receive a unique tracking code that you need to add to your website's HTML code.

  2. Creating Heatmaps: Heatmaps visualize user interactions on your website by highlighting areas where users click, move their cursors, or spend the most time. By analyzing heatmaps, you can identify popular or overlooked elements on your site and optimize its layout for better user experience.

  3. Recording Sessions: Hotjar allows you to record user sessions, providing a real-time view of how visitors navigate through your site. Session recordings offer valuable insights into user behavior, allowing you to identify pain points, usability issues, and areas for improvement.

  4. Setting Up Surveys: With Hotjar, you can create customizable surveys to gather feedback from your website visitors. Surveys can be targeted to specific user segments and provide valuable insights into user preferences, needs, and expectations.

  5. Analyzing Feedback: Hotjar aggregates feedback from heatmaps, session recordings, and surveys, allowing you to analyze user behavior comprehensively. By combining quantitative and qualitative data, you can gain a deeper understanding of user preferences and make informed decisions to improve your website.

Benefits of Using Hotjar

  • Gain insights into user behavior: Hotjar provides valuable data on how users interact with your website, helping you identify areas for improvement and optimization.
  • Enhance user experience: By understanding user behavior, you can make informed design decisions to create a more intuitive and user-friendly website.
  • Increase conversions: By optimizing your website based on Hotjar insights, you can improve conversion rates and drive business growth.


Hotjar is a powerful tool for analyzing user behavior on websites, offering valuable insights into how visitors interact with your site. By leveraging its features such as heatmaps, session recordings, and surveys, you can gain a deeper understanding of user preferences and make data-driven decisions to enhance your website's performance.


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