What are ROAS and ROI? How to Calculate?


What are ROAS and ROI? How are They Calculated?

ROAS and ROI are two important concepts used by businesses to measure the efficiency of their marketing strategies. These concepts help evaluate the return on advertising spend (ROAS) and return on investment (ROI). So, what exactly are ROAS and ROI, and how are they calculated? In this article, we will delve into these topics in detail.

What is ROAS?

ROAS stands for Return on Advertising Spend, which indicates the return generated by advertising expenses. It measures how much revenue each advertising dollar brings in. ROAS is often expressed as the ratio of revenue generated by a specific advertising campaign to the advertising budget spent. For example, if $1000 is spent on an advertising campaign and it yields $5000 in revenue, then the ROAS would be calculated as $5000 / $1000 = 5.

What is ROI?

ROI stands for Return on Investment, which signifies the return generated by an investment. This metric measures the relationship between the cost of an investment and its return. ROI is typically expressed as a percentage and illustrates the ratio of investment return to the investment cost. For instance, if a company invests $100,000 in a marketing campaign and generates $500,000 in revenue from it, the ROI would be calculated as ( $500,000 - $100,000 ) / $100,000 = 4 or 400%.

Difference Between ROAS and ROI

ROAS and ROI are similar but distinct concepts used to measure the effectiveness of marketing strategies. While ROAS evaluates the return on advertising expenses, ROI assesses the overall return on investment. ROAS focuses solely on the efficiency of a specific advertising campaign, whereas ROI evaluates the profitability of a business's investments as a whole.

How to Calculate ROAS and ROI?

Calculating ROAS and ROI is relatively straightforward, but it's essential to use accurate data. Here are the steps to calculate both:

Steps to Calculate ROAS:

  1. Determine the total revenue generated during the advertising campaign period.
  2. Determine the total advertising budget spent during the same period.
  3. To calculate ROAS, divide the total revenue by the advertising budget spent.

Steps to Calculate ROI:

  1. Determine the total revenue generated during the investment period.
  2. Determine the cost (investment amount) incurred during the investment period.
  3. To calculate ROI, divide the total revenue by the investment cost and express the result as a percentage.


ROAS and ROI are crucial concepts that help businesses measure the effectiveness of their marketing strategies. They provide different perspectives on evaluating the return on advertising spend and investments. When calculated correctly, ROAS and ROI can assist businesses in effectively managing their marketing budgets and making informed decisions.


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